Chapter 7 其他构建指标体系的方法
7.1 运用OSM + UJM 搭建指标体系
- OSM模型（Object-Strategy-Measure）
- 业务目标（Object）：明确业务、产品或功能存在的目的，解决用户的哪些问题。
- 业务策略（Strategy）：确定达成业务目标的策略。
- 业务度量（Measure）：衡量策略是否有效，反映目标的达成情况。涉及KPI和Target，KPI衡量策略有效性，Target是预先给出的值，用来判断是否达到预期。
- UJM模型（User Journey Map）
- 用户旅程地图：梳理用户在产品中的生命旅程，校准业务目标与用户每个阶段的旅程是否吻合。
- 各阶段目标：为每个用户旅程阶段设置对应的目标。
- 产品接触点：寻找产品中与用户产生接触的点，发现产品的痛点和机会点。
7.2 参考文献
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